I believe fiction has power, and that with that power there should come integrity.
For instance, I think there should only ever be sequels if there's a necessity for them --- the story yet to be told is a story in its own right, or a valid continuation of the first.
I don't believe in selling out your vision for money alone.
And even though I understand a place for them, I am not usually a fan of stories that fuck with their audience as their primary mode of storytelling. If the sole purpose of a text is to make an audience react a certain way in place of making sense as a story, I tend to think it's not so great. (It is always a balance, I think, in all fiction, but especially, say, television or film.)
Similarly, I like fiction to entertain and inform.
I don't think fiction has to be moral, but I do think it should be encouraged that people ask questions about morality.
The same applies with political correctness. I don't think all fiction must necessarily be politically correct, but it would be good if it was obvious the author was aware it wasn't, and better if audiences were encouraged to interrogate. (Ideally, of course, there are some texts that I would want to be politically correct, or at least, you know, not so goddamned rich white straight hero/anti-hero male oriented, with side orders of prejudice and bigotry.)
I think that a bad writer should strive to be good, and a good writer should strive to be better, and a great writer should strive to be illuminating, and an illuminating writer should strive to be a God. But, you know, I fully accept that people are free to write however they want, really, I guess I just don't understand why you wouldn't want to do something well.
I also understand that my definition of 'good', or 'Godlike' doesn't necessarily coincide with anyone else's.
Having these ideals does, actually, make writing a difficulty for me. Which is why I'm not that prolific, and why I get neurotic, and why I freak out. I think life would probably be infinitely easier if I wasn't such a dick about it all. But as I said at the beginning, I am what I am.